Case Study: How We Generated 10,927 Leads in 12 Months for a Texas Personal Injury Law Firm

Challenges

When we partnered with DJC Law, they were facing challenges of scaling their personal injury law firm. Despite having excellent attorneys and case results, their digital presence wasn't delivering the quality cases they deserved. Here were some of the challenges:

Strong Market Competition

DJC Law operated in 2 highly competitive Texas markets, each dominated by established personal injury firms with substantial marketing budgets and strong digital presence. These competitors had already secured prime positions in search results and had years of brand recognition in their respective locations.

New Domain SEO Disadvantage

The firm had recently rebranded to Teamjustice.com, creating an uphill battle for SEO performance. This new domain lacked the authority, backlink profile, and ranking history that competitors' established domains enjoyed, putting DJC Law at a significant disadvantage in organic search visibility.

Lead Quality Issues

After identifying these challenges, we stepped in where their previous marketing agency had failed. We implemented a comprehensive strategy that transformed DJC Law's quality leads and signed cases, delivering remarkable results where it matters most:

1. SEO Strategy: 622% Surge in Organic Traffic

In just one year, we boosted DJC Law's organic traffic by an astounding 622%, generating 13,000 organic search visits monthly in 2025.Our strategy wwas based on two core pillars:

• Domain Authority Building: We secured over 150 high-quality backlinks from authoritative legal and local website, strengthening DJC Law's credibility and search engine rankings.
• Topical Authority: We produced over 100 in-depth articles—legal guides, FAQs, and blogs—optimized for high-intent keywords, establishing DJC Law as a trusted industry leader.

4. Pay Per Click Ads

With a multi-six-figure monthly budget, we transformed Google Ads into a high-performance and highly profitable lead generation engine for DJC Law.

• Intent-Based Keyword Strategy: Identified high-ROI keywords by analyzing real injury victim search behavior in forums, strategically allocating budget to terms that consistently converted to signed cases.
• Conversion-Focused Testing: Conducted scientific A/B testing of ad copy variations and landing pages, improving click through rates (CTRS).
• Negative Keyords: Built a database of 20,000+ negative keywords, eliminating wasted spend on irrelevant searches while focusing budget on high-intent keywords that deliver revenue-generating cases.
• Offline Conversion Imports: Built a system that shows exactly which Google Ads led to signed cases, automatically passing Google Click IDs From The Clients CRM

Our approach went beyond conventional PPC metrics to create a true performance marketing system where every dollar spent was accountable to bottom-line results.

5. Local Service Ads

We leveraged our deep understanding of Google's Local Service Ads algorithm to position DJC Law at the very top of search results, earning the coveted "Google Screened" badge that instantly builds trust with potential clients.

• Algorithm Optimization: Leveraged our understanding of Google's Local Service Ads algorithm to consistently position DJC Law in the top spot, outranking competitors through strategic profile optimization.
• Response & Review Optimization: Integrated LSA account with their Google Business Profile to leverage existing reviews, while implementing automated response systems that ensured lightning-fast replies to inquiries—a key factor in Google's LSA algorithm for determining ad placement and visibility.

Our strategic approach delivered 51 high-quality MVA leads monthly from injury victims actively seeking immediate legal representation following accidents.

6. AI Intake

We implemented an advanced generative AI intake system that transformed DJC Law's lead conversion process, dramatically improving qualification rates and reducing staff workload:

• Intelligent Lead Qualification: Unlike basic scripted chatbots, our generative AI system understands complex legal scenarios, asks relevant follow-up questions, and accurately qualifies potential cases based on DJC Law's specific acceptance criteria.
• Seamless Scheduling Integration: The AI automatically schedules qualified prospects with the appropriate attorney based on case type and urgency, eliminating scheduling conflicts and reducing the time between initial contact and consultation.
• Persistent Follow-up Automation: Our system maintains engagement with potential clients through strategic follow-ups, addressing common objections and guiding prospects through the contract signing process—all without human intervention until the appropriate moment.

The result? A 143% increase in lead-to-consultation conversion rates and a 78% reduction in staff time spent on initial intake processes.

Results